GESTÃO ESTRATÉGICA DE PESSOAS NAS EMPRESAS PETROQUÍMICAS DE CAMAÇARI – BAHIA: SEUS REFLEXOS NAS ESTRATÉGIAS DE ATRAÇÃO, RETENÇÃO E DESENVOLVIMENTO DE PROFISSIONAIS *

The investigation object of this research, the primary objectives was to identify and analyze what changes made in people management by the petrochemical organizations, from the trajectory of diversification in the Industrial Complex of Camaçari and their reflections into strategies for attraction, retention and professional development, much in line with the justifications, as with the question asked. The subjects involved were directors, managers and / or coordinators HR, minimum 10 and maximum of 32 years, two respondents per organization, totaling twenty-one organizations. This investigation was answered in each category and gradually increased at the junction of them all. The results show that the changes made in managing people in the petrochemical investigated are not, necessarily, computed from the trajectory of diversification: Petrochemical Pole / Industrial Complex of Camaçari. These results suggest that mergers are among the main responsible. However, there is the record that this change in context was beneficial to these organizations promote the output of the comfort zone that were since deploying Pole. It reinforces the premise that such an investigation ends innovative and contributory aspect for: the area of people management, petrochemical industry and the country