LULA VERSUS ALCKMIN: CONSTRUÇÕES DISCURSIVAS NO PERIÓDICO DE VEJA

This work is carried out an analysis of the cover of the 1980 edition of the magazine Veja, published on November 01, 2006, in the election campaign of 2006 – second round, focusing on the image of President Luiz Inácio Lula da Silva and Geraldo Alckmin. Try to understand the imagetic and verbal speech expressed in covers and its constraints on social and discursive formation, through the investigations of the mechanisms of construction of the iconic and verbal text and reveal the effects of meaning constructed in covers. Based on a theoretical support, to seek to understand of how the effect depends on the codes produced by a culture and how they are mobilized by the media to construct or deconstruct a politician´s image facing societ