
Utopias e Distopias na Comunicação: Uma Breve Discussão Sobre os Modelos Idealizados da Comunicação
Author(s) -
Carolina Figueiredo
Publication year - 2009
Publication title -
remark - revista brasileira de marketing
Language(s) - English
Resource type - Journals
ISSN - 2177-5184
DOI - 10.5585/remark.v7i1.864
Subject(s) - humanities , philosophy , epistemology
In this article we purpose to analyze two communication paradigms, the totalitarian and the democratic ones as ideal types. We take the weberian notion of ideal type to identify these paradigms, evaluating them through dystopian or utopian perspective, according to its more common representations