How do public service users see public institutions? Development and validation of the public brand personality scale | Zendy

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How do public service users see public institutions? Development and validation of the public brand personality scale

Author(s) -

Daniel Carvalho,

Gisela Demo,

Fernanda Scussel,

Lana Montezano,

Bianca Amazonas

Publication year - 2022

Publication title -

remark - revista brasileira de marketing

Language(s) - English

Resource type - Journals

ISSN - 2177-5184

DOI - 10.5585/remark.v21i3.21231

Subject(s) - humanities , political science , psychology , philosophy

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