Open AccessHow do public service users see public institutions? Development and validation of the public brand personality scale
Author(s) -
Daniel Carvalho,
Gisela Demo,
Fernanda Scussel,
Lana Montezano,
Bianca Amazonas
Publication year - 2022
Publication title -
remark - revista brasileira de marketing
Language(s) - English
Resource type - Journals
ISSN - 2177-5184
DOI - 10.5585/remark.v21i3.21231
Subject(s) - humanities , political science , psychology , philosophy