Open AccessThe effectiveness of sales promotion techniques on the millennial consumers’ buying behavior
Author(s) -
Inês Filipa Saraiva Antunes,
Luisa M. Martinez,
Luis F. Martinez
Publication year - 2022
Publication title -
remark - revista brasileira de marketing
Language(s) - English
Resource type - Journals
ISSN - 2177-5184
DOI - 10.5585/remark.v21i3.19997
Subject(s) - psychology , promotion (chess) , advertising , humanities , business , social psychology , political science , philosophy , politics , law