Open AccessConstrual level theory e comportamento do consumidor: uma década de estudos e novas possibilidades de pesquisa
Author(s) -
Jefferson Dobner Sordi,
Joana Tomazelli,
Cláudio Hoffmann Sampaio,
Lélis Balestrin Espartel
Publication year - 2022
Publication title -
remark - revista brasileira de marketing
Language(s) - Portuguese
Resource type - Journals
ISSN - 2177-5184
DOI - 10.5585/remark.v21i3.16694
Subject(s) - humanities , construal level theory , psychology , philosophy , social psychology
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