Open AccessPreciso Mexer no Celular: A Influência do Autocontrole e da Depleção do Ego no Uso de Smartphones
Author(s) -
Juan José Camou Viacava,
Jessica Quinelli Francisquetti,
Letícia Ribeiro de Souza Lima,
Eurico de Oliveira
Publication year - 2016
Publication title -
remark - revista brasileira de marketing
Language(s) - English
Resource type - Journals
ISSN - 2177-5184
DOI - 10.5585/remark.v15i1.2881
Subject(s) - humanities , physics , philosophy
The present study aimed to evaluate the impact of different levels of self-control and ego depletion, on the temptation to use smartphones. The research consisted of two phases, the first a qualitative exploratory research study and the second conclusive quantitative research. On the exploratory phase seven interviews were conducted, demonstrating not only that individuals viewed the use of cell phones / smartphones as part of their lives, but also as a temptation. In the second phase was collected a sample of 134 undergraduate students by a survey using structured observation to check the influence of self-control and ego depletion in the use of smartphones (temptation), during an exam simulation (main goal). As results, it was found that as lower the students’ self-control was, more they used their cellphones during the simulated exam. The more worn-out (ego depletion), their grades were worse in this simulation. Yet, it was found that the greater it was the self-control, it was be able to minimize the effects of ego depletion over the number of times students used their phones and, their grades were better on the simulated exam.