Open AccessPrazer, Beleza, Marca, Facilidade, Utilidade... O que Importa para os Jovens em um IPad?
Author(s) -
Márcia Zampieri Grohmann,
Jaqueline Silinske,
Matheus Frohlich Marquetto,
Luciana Flores Battistella
Publication year - 2015
Publication title -
remark - revista brasileira de marketing
Language(s) - English
Resource type - Journals
ISSN - 2177-5184
DOI - 10.5585/remark.v14i4.2822
Subject(s) - psychology , art , humanities
Technological advances are being created faster with the goal of creating consumer expectations and desires for them to be sold. The objective of this research is to analyze the influence of the emotional, esthetic and ergonomic perspectives of the intention to use the Ipad.Data were collected through a questionnaire based on Tzou and Lu (2009), which was applied to high school students of a public school in Santa Maria/RS. This research is quantitative and descritive.As a result, the strongest relationships were found between the Ipad beauty review and the pleasure of using the Ipad (R2 = 53.7%), followed by the pleasure of using the Ipad and Ipad intended use by students (R2 = 35.3%).