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Negligência da Omissão: de Onde Tu Vens, Pra Onde Tu Vais?
Author(s) -
Rejane Alexandrina Domingues Pereira do Prado,
Evandro Luiz Lopes
Publication year - 2015
Publication title -
remark - revista brasileira de marketing
Language(s) - English
Resource type - Journals
ISSN - 2177-5184
DOI - 10.5585/remark.v14i2.2906
Subject(s) - humanities , philosophy

This essay discusses about the scientific work on negligence of information omission in order to present a research agenda based on the directions indicated by the state of the art of the researches regarding the phenomenon. The essay also presents and characterizes the theoretical perspectives that prevail in this research area. Through a review of national and international academic production, published between 1988 and 2014, all of the articles found were selected, totaling 19 papers. Therefore, we found that studies on the negligence of omission phenomenon are still seminal and that the literature needs additional research for better understanding of this phenomenon. By means of the scientific reading method, all  19 articles found were analyzed and a research agenda on the theme of negligence of omission is proposed, built from the gaps identified in the studies on this theme. 

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