Dinâmicas de Mercado no Espaço Urbano: Lógica Teórica e Agenda de Pesquisa | Zendy

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Dinâmicas de Mercado no Espaço Urbano: Lógica Teórica e Agenda de Pesquisa

Author(s) -

Rodrigo Castilhos

Publication year - 2015

Publication title -

remark - revista brasileira de marketing

Language(s) - English

Resource type - Journals

ISSN - 2177-5184

DOI - 10.5585/remark.v14i2.2745

Subject(s) - humanities , political science , art

The contemporary city is inextricably embedded in market dynamics. This logic give rise to a network of places managed and governed as products. Based on a typology of urban places, elaborated from the dimensions of diversity and property, I analyze the existing literature and map the main opportunities for theoretical contribution that the analysis of the urban space offers to Consumer Culture Theory (CCT). Also discuss how the systematic analysis of market dynamics in the urban space could provide a research agenda that promotes an original Brazilian contribution to the conversations on CCT.
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