Open AccessA Satisfação com a Vida Influencia a Intenção de Uso do Facebook?
Author(s) -
Mauro José de Oliveira,
Melby Karina Zúñiga Huertas
Publication year - 2014
Publication title -
remark - revista brasileira de marketing
Language(s) - English
Resource type - Journals
ISSN - 2177-5184
DOI - 10.5585/remark.v13i6.2849
Subject(s) - psychology , rss , social psychology , humanities , art , computer science , operating system
A variety of factors responsible for influencing the use of Social Networks Sites (SNS) has been the focus of research, but inconclusive results present a theoretical framework evolving. In this study, extends the model proposed by Cheung et al. (2011) to explain the use of SNS, adding Life Satisfaction as related variable. The objective was to analyze the relationship between Life Satisfaction and Use of SN. An online survey of Brazilians (n = 1111) showed influence of Life Satisfaction on We-Intention of SNS of Use. This relationship had Subjective Norm, Group Norms, Social Identity, Entertainment Value and Maintaining Interpersonal Interconnectivity as dependent variables. Life Satisfaction has improved the explanatory power of the model (R2 = 0.36) and proved different arrangements between the influencing factors of the use of social networks sites by Brazilians