Open AccessCOMMITMENT AND LOYALTY IN BANKING SERVICES: TWO CONSTRUCTS OR TWO DIMENSIONS OF THE SAME CONSTRUCT?
Author(s) -
Paulo Henrique Müller Prado,
Rubens da Costa Santos
Publication year - 2008
Publication title -
rai
Language(s) - English
Resource type - Journals
ISSN - 1809-2039
DOI - 10.5585/rai.v4i3.105
Subject(s) - construct (python library) , loyalty , dimension (graph theory) , context (archaeology) , service (business) , relation (database) , loyalty business model , business , marketing , empirical research , organizational commitment , psychology , social psychology , computer science , service quality , epistemology , mathematics , data mining , paleontology , pure mathematics , biology , programming language , philosophy