Open AccessA PROPOSAL OF A NEW SCALE TO MEASURE COMPETENCE IN MARKETING
Author(s) -
Áurea Helena Puga Ribeiro,
Marcelo Nacif Rocha,
Darly Andrade,
Daniela Vilaça
Publication year - 2007
Publication title -
rai
Language(s) - English
Resource type - Journals
ISSN - 1809-2039
DOI - 10.5585/rai.v3i1.49
Subject(s) - competence (human resources) , scale (ratio) , pedagogy , psychology , sociology , humanities , art , cartography , social psychology , geography