Open AccessKnowledge connected to Information Technologies in the current demanding and disputed market is synonymous with competitive advantage, but this requires that the strategic people management acts in participation processes of employees. It was based on the idea that initially, knowledge arises from individuals, this research has the objective to analyze the conversions of knowledge within an travel agency through Information Technologies used, and it was used the model of Knowledge Spiral of Takeuchi e Nonaka. It was applied a questionnaire with employees of a travel agency's franchise in Natal / RN, with molded questions based on the conceptual processes of Knowledge Spiral. As a result it was found the participation of tool's IT in Socialization and Internalization conversion processes more highlighted than in Combination and Externalization conversion processes, however there is still a trend turn to traditional communication tools.