Open AccessThe Level of Cotribeta’s Corporate Sustainability Between 2006 and 2010: A Comparative Study<Br>Http://Dx.Doi.Org/10.5585/Riae.V9i2.1667
Author(s) -
Carlos Ricardo Rossetto,
Elaine Ferreira,
Adriana Marques Rossetto
Publication year - 2010
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/ijsm.v9i2.1667
Subject(s) - sustainability , corporate sustainability , scale (ratio) , qualitative research , business , index (typography) , corporate social responsibility , management , business administration , sociology , political science , public relations , social science , economics , geography , computer science , ecology , cartography , biology , world wide web
The purpose of this research was to compare the level of corporate sustainability at Cooperativa Tritícola Gaúcha Cotribeta between 2006 and 2010 by means of using the Strategic Planning Model for Business Sustainability (PEPSE), developed by Coral (2002). This period was chosen because the studied company has undergone several marketing changes, thus we sought to understand whether these changes have impacted on the sustainability index. Based on a qualitative research, and drawing from a case study, information was collected through semi-structured interviews with twenty-five employees in 2006 as a master's thesis core. In 2010 the interview process was retaken with five employees, due to the organization’s reshuffling since 2006. The company posted a decline in its environmental and social reference scale. In 2006 Cotribeta’s level of corporate sustainability had been classified as potentially ordinary sustainable, and in 2010 as potentially critical sustainable.