Open AccessPEOPLE MANAGEMENT AS A STRATEGIC TOOL FOR ORGANIZATIONAL DEVELOPMENT<br>http://dx.doi.org/10.5585/riae.v9i1.1652
Author(s) -
Nildes Pitombo Leite,
Lindolfo Galvão de Albuquerque
Publication year - 2010
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/ijsm.v9i1.1652
Subject(s) - multinational corporation , business , swot analysis , business administration , exploratory research , marketing , process management , sociology , social science , finance
This article investigates the confluences and the dynamic interactions among people management, change strategy, and organizational development. It reports an exploratory, qualitative study: a case study involving a multinational company focused on the development and manufacture of carbon and graphite products. Primary data was collected through interviews involving five top executives, six managers, four sales/marketing persons, four staff, and seven representatives from operations. Secondary data was obtained from company documents. Based on content analysis from the interviews, it was concluded that the management of people in this organization was used as a tool for organizational development.