Open AccessENTREPRENEURSHIP AND INTERNATIONALIZATION: A CASE STUDY IN MANAGEMENT EVENTS INDUSTRY<br>http://dx.doi.org/10.5585/riae.v9i1.1636
Author(s) -
Belmiro do Nascimento João,
João Gonçalves Monteiro,
Aparecida Honório Dias,
Fabrício César Bastos
Publication year - 2010
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/ijsm.v9i1.1636
Subject(s) - internationalization , competence (human resources) , entrepreneurship , core competency , business administration , reputation , international business , business , political science , management , marketing , economics , sociology , international trade , social science , finance
This research deals with the process of internationalization of a service company administered by three Brazilian entrepreneurs. The objective, based on a single case study, was to identify the characteristics of international entrepreneurship, its alignment with the theories of internationalization - as the Nordic school of international business - entry modes, and the development of core competence, which enabled its overall success. Within the results, it is highlighted: 1) the entrepreneurial role of its founders, and "re-founders”, in Brazil and Argentina, 2) the reputation as a core competence, 3) the critical role of international relationships and networks, involving the management gurus and CEOs, 4) the replication of knowledge within the HSM Group, 5) The HSM Group also follows the logic of the Uppsala model of incremental internationalization and network approach.