Open AccessStrategies for fostering corporate entrepreneurship
Author(s) -
Leonel Cezar Rodrigues,
Émerson Antônio Maccari,
Alexsandro Eugênio Pereira
Publication year - 2009
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/ijsm.v8i2.1648
Subject(s) - entrepreneurship , business , productivity , corporate sustainability , revenue , corporate venture capital , sustainability , accounting , business administration , industrial organization , corporate social responsibility , public relations , economics , political science , economic growth , finance , ecology , biology
This paper targets at analyzing and characterizing corporate strategies practiced at Brasilata – Metallic Packing S/A, one of the most innovative and world-wide awarded Brazilian enterprises, to stimulate corporate entrepreneurship. This research used the case study research method. Data were collected from interviews with corporate executives, from studying internal reports and documents, observing processes, norms and specific procedures. Main results show that due to corporate entrepreneurship, Brasilata improved its productivity to 81%. Some 46,000 new ideas have been examined and also 6 patents were granted, which account for 75% of the enterprise annual revenues. Evidences show therefore, that corporate entrepreneurship’s strategies are effective at Brasilata and do create corporate resilience and improve performance bolstering business sustainability.