Open AccessThe strategist thought: granted factors in the strategic decision making of the small and medium enterprises
Author(s) -
Werner Duarte Dalla,
Carlos Alberto Gonçalves,
Reynaldo Maia Muniz
Publication year - 2009
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/ijsm.v8i2.1641
Subject(s) - strategist , business , heuristics , process (computing) , marketing , production (economics) , process management , industrial organization , computer science , economics , microeconomics , operating system
The organizational behavior is linked to the strategic decision-making, carried through its main decision-makers, called “strategists”. This behavior, in organizational daily actions or planning, shifts its performance to consider market and tangible and intangible resources. The present study aimed to contribute in the understanding of how these actors formulate their strategies, build their heuristics, to manage their firms to improve organizational performance. The RepGrid - Repertory Grid (Kelly, 1955) was chosen as the method, which was undertaken with the Small and Medium Enterprises (SMEs) owners of the footwear area of a relevant cluster production of Nova Serrana-MG - Brazil. The results appointed agent factors of attention, which centralize the decision in the managers or owners, base on financial results, asses actual internal factors so that external sales, and lead to a emergent and less formalized process.