Open AccessThe strategy’s interactions with learning and culture: a study in a family organization
Author(s) -
Leilianne Michelle Trindade da Silva,
Luciene Lopes Baptista
Publication year - 2009
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/ijsm.v8i2.1632
Subject(s) - professionalization , interpretation (philosophy) , exploratory research , organizational culture , learning organization , sociology , knowledge management , qualitative research , phenomenon , management , public relations , epistemology , political science , computer science , social science , philosophy , economics , programming language
This paper aims to understand the relationships between strategy, learning and organizational culture, to explain the dynamic interaction that occurs in the phenomenon of cultural transformation of a family organization to a professional management structure. This is an exploratory study, with qualitative approach, using the method of case study, developed in a Brazilian family company by the fast food segment. The primary data were collected by conducting interviews and secondary data were formed by organizational documents. The data interpretation was based on analysis of content. It was found that organizational learning was an experience to perpetuate the teachings considered relevant to the strategic performance of the organization, while opening a new path towards the professionalization of the company investigated.