Open AccessGLOBALIZATION AND STRATEGIES FOR THE WINE PRODUCTION SECTOR IN BRAZIL: THE EMERGING VALE DO SÃO FRANCISCO POLE <BR> DOI: 10.5585/riae.v8i1.1623
Author(s) -
Pedro Ramalho,
Artemízia Francisca de Sousa
Publication year - 2009
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/ijsm.v8i1.1623
Subject(s) - globalization , production (economics) , glocalization , wine , competitive advantage , multinational corporation , work (physics) , industrial organization , control reconfiguration , business , economics , marketing , market economy , engineering , mechanical engineering , physics , finance , optics , macroeconomics , embedded system
The wine production sector is going through a transition state all over the world. It is breaking up national boundaries and resulting in the adherence to a economic, strategic and political transnationality (globalization). Facing a surplus, the industry reconfigures itself. This article, which is the result of research work that led to a Master degree dissertation, focuses on this reconfiguration. Its specific objectives are: (i) to reflect on the business competitiveness of the local (Vale do So Francisco) and national wine production sector in a global market, focusing the analysis on the identification and discussion of adjustments that are being implemented, (ii) proposing additional lines of strategic action, (iii) analyzing prospects of success in the new global competitive environment. The research adopted the comparative multiple case study method. The results highlight the existence of a strategic and competitive potential that can be translated (if the proper conditions are created business structures and operational management aspects) into the establishment of a "competitive geographic concentration in line with the Michael Porter's clusters for competitiveness.