Open AccessRelations between retail market and distribution in LPG range: analyzing the cooperation and alliances
Author(s) -
Carlos Alberto Alves,
Michele Tiergarten
Publication year - 2009
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/ijsm.v7i2.977
Subject(s) - alliance , competition (biology) , liquefied petroleum gas , distribution (mathematics) , business , exploratory research , point (geometry) , industrial organization , range (aeronautics) , work (physics) , marketing , sociology , mathematics , political science , chemistry , engineering , mechanical engineering , ecology , mathematical analysis , geometry , organic chemistry , anthropology , law , biology , aerospace engineering
This work aims to proceed with the evaluation of relationship between retail market and distribution in liquefied petroleum gas range (LPG), according to Network Theory. This is an exploratory research, with qualitative characteristic, about the dynamics of cooperation relations. The results, although could not be considered as conclusive, by reason of the study of only one case, shows that an alliance with relationship problems and competition, between point-of-sale and resale, probably will be dissolved as soon as the retailer become a reseller.