Open AccessAssessment of the quality seen in a restaurant typical theme
Author(s) -
Francisco Alves Pinheiro,
Ângelo Antônio Macêdo Leite,
Mariana Oliveira
Publication year - 2009
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/ijsm.v7i1.980
Subject(s) - servqual , theme (computing) , perspective (graphical) , quality (philosophy) , work (physics) , marketing , customer satisfaction , business , perception , service quality , computer science , psychology , engineering , service (business) , artificial intelligence , world wide web , mechanical engineering , philosophy , epistemology , neuroscience
To ensure the satisfaction of external customers it is necessary to know their needs. In this perspective, these work objectives assess the perception of quality by the customer outside of a restaurant located in the a restaurant typical theme located in the square of food “Bodódromo” the city of Petrolina/Pe. For both this was a case study, using the model servqual, Parasuraman et al (1985), for removal of information. The results indicated a need for improvement in the services provided by the restaurant.