Open AccessThe environment and product development: a study of the plastic recycling
Author(s) -
Leandro José Morilhas,
Ana Maria Gati Wechsler,
Isak Kruglianskas
Publication year - 2008
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/ijsm.v6i2.1237
Subject(s) - metropolitan area , business , product (mathematics) , context (archaeology) , order (exchange) , work (physics) , new product development , process (computing) , marketing , process management , computer science , engineering , geography , operating system , mechanical engineering , geometry , mathematics , finance , archaeology
In this work, it is aimed to identify how the companies have been developing products through the use of recycled materials. It was veriied which challenges the manufacturers face in their productive chain and how the organizations use such products as a strategic tool. The information presented in this article was obtained through a ield research that made use of a questionnaire sent to companies located in the metropolitan area of São Paulo city and through websites of companies of the area. The results of this study show that the process of product development should improve in an accelerated way in order to assist the desires and needs of the market. In this context, it is up to the companies of the area to update themselves by recycling their products, as well as their processes and management.