Vantagens competitivas em redes de micro, pequena e média empresas: o caso da Rede Brasil Escolar

In this article, it is presented a study about a stationery stores’ associativism called Brazil School Network. The objective was to verify the companies’ competitive advantages once taken part in this type of association. Primary data were collected in 45 stationery stores, starting from the 85 stores of São Paulo State. The productive, technological or services cooperation among micro, small and medium companies represent an alternative for the collective proits attainment among the actors. The strategical alliances, networks of companies, clusters, virtual organizations, incubators, local productive arrangements, condominiums and trusts represent forms of complementary resources coordination and management, distinct from the hierarchy and market. In the article, the typology and mechanisms for coordination of small and medium companies’ networks are also explored. The results show high beneits to the stationery stores associated to Brazil Scholar Network, which would not be possible if they were managed in isolated and independent way.