Open AccessSocial responsibility: a double corporative strategy?
Author(s) -
Raquel da Silva Pereira,
Maria Tereza Saraiva de Souza,
Sergio Luiz De Souza Vieira
Publication year - 2007
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/ijsm.v5i1.96
Subject(s) - certification , meaning (existential) , context (archaeology) , social responsibility , niche market , corporate social responsibility , business , sociology , public relations , management , marketing , political science , economics , epistemology , geography , philosophy , archaeology
This study, eminently theoretical and based on specific literature review, presents a brief historical approach on the corporative social responsibility, besides offering an updated view of the main norms, existing certifications and awardings in the area, searching, in a wider context, to understand both the original strategical meaning of these actions and this new clipping of observation and analysis, which points to a new niche market, with the trading of products and services that aim to support the companies in the socio-environmental issues. Would this new market assumed the corporative strategy condition?