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Universal Church of the Kingdom of God and the religious marketing
Author(s) -
Ubirajara Morais,
Larissa Zeggio Perez Figueiredo,
Egydio Barbosa Zanotta
Publication year - 2007
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/ijsm.v3i1.51
Subject(s) - neglect , context (archaeology) , attendance , church attendance , sociology , political science , law , history , psychology , archaeology , psychiatry , religiosity
Several studies have show that the decline in Catholic Church attendance, as a result of its ongoing stagnant policy that does not attempt to win back or retain its flock, apart from its general neglect as to the financial situation, may have in­fluenced the rise of new religious institutions. But the reasons behind the growing number of evangelicals, especially followers of the Universal Church of the King­dom of God have yet to be seriously studied. Could it be that the leaders of this denomination have been using conventional marketing tools to support its expan­sion? And what would such tools be? Within this scarcely investigated context, the object of the present study has to propose a methodology and an instrument to appraise the profile of the followers’ entry and permanence.

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