Open AccessA critic revision of the social marketing concept
Author(s) -
Jorge Marcelo Nomura,
Maria Tereza Saraiva de Souza
Publication year - 2007
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/ijsm.v3i1.50
Subject(s) - social marketing , sociology , reflection (computer programming) , marketing , epistemology , business , computer science , philosophy , programming language
In this article we propose a reflection on the Social Marketing concept, by means of its definition and application in Brazilian reality. Thus, we present the main definitions of marketing, social issues and Social Marketing, quoting some authors of the area. All analysis is done under a critic view of some authors that contributed very much for the marketing evolution: Philip Kotler, Marcos Cobra e Francisco Alberto Madia.