Open AccessThe influence of virtual social networks in the diffus ion of information and knowledge: SME study
Author(s) -
Marisa Analía Sánchez,
María Alicia Schmidt,
Juana Inés Zuntini,
Lucrecia Obiol
Publication year - 2017
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/ijsm.v16i4.2522
Subject(s) - conviction , social network (sociolinguistics) , knowledge management , work (physics) , dissemination , social network analysis , business , computer science , world wide web , social media , political science , telecommunications , engineering , mechanical engineering , law
The aim of the work is to analyze the influence of virtual social networks in the dissemination of information and knowledge. The methodology is based on case study research and includes a literature review, the use of questionnaires and social network analysis. The case studies revealed a limited use of social networks, namely LinkedIn is used in institutional form to a little extent and does not contribute to the dissemination of institutional information. In the case of those who use LinkedIn as a tool for work links, they do not evidenced that the network is an important channel of transfer and absorption of information, and it does not reflect conviction regarding the contribution of social networks in the future success of the organization.