z-logo
open-access-imgOpen Access
Identification and classification of stakeholders in a brazilian professional soccer club
Author(s) -
José de Oliveira Siqueira,
Flávio Pajanian,
Renato Telles
Publication year - 2015
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/ijsm.v14i3.2067
Subject(s) - legitimacy , club , stakeholder , identification (biology) , context (archaeology) , stadium , public relations , salient , stakeholder theory , sociology , athletes , political science , law , anatomy , physical therapy , medicine , paleontology , botany , geometry , mathematics , politics , biology

Whereas an initial step in the management of stakeholders is the identification and classification of these actors, this study sought to answer the research question: how managers of Brazilian professional soccer clubs identify and classify their stakeholders? The theoretical framework used was the Stakeholder Theory, developed by Freeman (1984) and other researchers. The method used was proposed by Almeida et al. (2000), which assesses the saliency through the concepts power, legitimacy and urgency, that were proposed in the study of Mitchell et al. (1997). There were two propositions concerning the context of Brazilian soccer clubs: first, that the urgency perceived by managers in the demands of a stakeholder is high when his legitimacy is high and other one is that the most salient stakeholders for the managers are those with high degrees of legitimacy. Stakeholders were surveyed as perceived by the managers of Sociedade Esportiva Palmeiras. Three types of stakeholders were classified as demanding (sponsors, partners and the partner for the construction of the new stadium) and three as dependents (members, athletes of professional soccer team and the media). Other stakeholders identified were classified as irrelevant, including the fans and and the organized groups of fans. It can be said that in the specific case of these managers of this particular football club, the trend was the acceptance of both propositions.

 

The content you want is available to Zendy users.

Already have an account? Click here to sign in.
Having issues? You can contact us here