Open AccessStrategy Implementation and the Executive Style : A Study on Strategic Alignment and Performance in Small and Medium Industries of Rio Grande do Norte
Author(s) -
Álvaro Macedo,
Liana Holanda Nepomuceno Nobre,
Jansen Maia Del Corso,
Alceu Souza
Publication year - 2014
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/ijsm.v13i3.2059
Subject(s) - likert scale , style (visual arts) , strategic management , point (geometry) , management styles , process (computing) , test (biology) , business , scale (ratio) , cognitive style , marketing , executive summary , process management , management , operations management , psychology , cognition , computer science , economics , mathematics , geography , paleontology , developmental psychology , geometry , archaeology , cartography , finance , neuroscience , biology , operating system
Small and midsize businesses are a number of restrictions on the market where they compete , they are caused by lack of resources or integration difficulties . For the company to develop and market in which it operates , highlights the role of the executive in the strategic process . This research investigation aims check for alignment between executive style and strategies and the impact of the performance of small and medium industries Mossley / RN . Methodologically , it is a descriptive study with data collection by surveying a structured and self-administered questionnaire , adapted from Håkonsson et al (2012 ) model was developed . Closed questions were asked , using Likert 5-point scale . The assumptions of the model were tested by Mann- Whitney test. It was found that the vast majority of companies presents a misalignment between the styles of business and enterprise strategy , the main type of misalignment : Style manager - analytical strategy . The general hypothesis , that the alignment between cognitive style and enterprise strategy leads to improved performance has been confirmed . The results corroborate the results obtained by Håkonsson et al (2012 ).