Open AccessStrategies of Internationalization of Multinational Brazilian Enterprises: Evaluation of the Cultural National Dimensions.
Author(s) -
Ricardo Leonardo Rovai,
Guilherme Ary Plonski
Publication year - 2014
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/ijsm.v13i2.2006
Subject(s) - internationalization , multinational corporation , typology , industrial organization , asset (computer security) , business , globalization , process (computing) , hofstede's cultural dimensions theory , marketing , resource (disambiguation) , strategic management , economic system , economics , sociology , market economy , international trade , finance , computer science , social science , computer network , computer security , anthropology , operating system
This article has since objective sketches an evolutive picture of the Brazilian multinationals, from the perspective of the development of the Latin-American multinationals, from the point of view of his insertion in the process of globalization. It is looked to characterize the typical profile of these enterprises in agreement with the Model of Dunning to be confirmed if this typology still if adequate the characterization of the strategies of internationalization. In the complementary form, there is used the Theory of the Cultural Dimensions of Hofstede .While doing this, one checked in which measure the strategic alignment is orientated á marks in terms of: (i) exploration of natural resources and advantages of costs of labour not qualified (resource seeking); advantages (ii) of location and synergies of market (market seeking); investments (iii) orientated to the search of strategic assets of the type efficiency seeking (for what they look to rationalize the production and to explore savings of specialization and location); investments (iv) of the type strategic asset seeking (turned to the acquisition of resources and competences with the objective to develop his competitiveness through of the innovation and growth of the strategic capacities). There is claimed also summarize the picture referential system that makes possible the development of a future diary of inquiries for the delineation of the principal strategies, of the public politics of the National States and the financial strategies of these enterprises.