Open AccessStrategic Management Practices in Brazilian Dance Companies: Between Art and Cultural Industry
Author(s) -
Dóris Dornelles de Almeida,
Peter Bent Hansen
Publication year - 2013
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/ijsm.v12i3.1863
Subject(s) - dance , strategic planning , exploratory research , business , sustainability , empirical research , strategic management , marketing , public relations , sociology , political science , social science , art , ecology , philosophy , literature , epistemology , biology
This paper highlights trough theoretical and empirical research the main practices of dance companies‟ strategic management in Brazil. The theoretical investigation deepens themes as sponsorship, strategic planning, creation and implementation of creative strategies and economic sustainability in dance companies. The empirical research evolves qualitative method, exploratory and interviews with seven Brazilian dance companies managers from: Goiânia (1), Rio Grande do Sul (3), Paraná (1), Rio de Janeiro (1) e São Paulo (1). The analysis of the main practices of dance companies‟ strategic management is: few practice and considerable concern about strategic management planning; resistance to apply management techniques enforcement; audience and sponsors should have limited influence in dance companies‟ management; difficulty to accept itself inside the competitive cultural industry market. This study contributes for the development and state of art of Management science and Dance studies.