Open AccessInnovation and Business Model - A Case Study in Sector Vintner
Author(s) -
Leonel Cezar Rodrigues,
Amélia Silveira,
Carlos Mamori Kono,
Fernando César Lenzi
Publication year - 2013
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/ijsm.v12i2.1979
Subject(s) - business , quality (philosophy) , documentation , product (mathematics) , trademark , marketing , value (mathematics) , control (management) , business model , competitive advantage , strategic management , industrial organization , management , economics , computer science , philosophy , geometry , mathematics , epistemology , machine learning , programming language , operating system
This research targeted at determining type and nature of innovation associated to the curbing strategies of the business model at Casa Valduga, a traditional Brazilian wine producer that has stimulating that house to exceed in product quality, expanding its domestic and international market. The research was designed to explore, qualitatively, the phenomenon gathering data through interviews, formal documentation checking and observation. One conclude that the adopted business model originates basically from the company’s corporate strategies, to appropriate resources, capacities and competences, than from a common competitive intended strategy. Corporate strategy is based on fine tuning of the company’s resources with market segment interest. Corporate strategy help adjust capacity to generate superior quality products with the strategic control of value attributes, linked to the image and trademark of the company.