Open AccessEntrepreneurship and Strategy the Perspective of Logic Effectuation
Author(s) -
Emanuelly Alves Pelogio,
Luiz Célio Souza Rocha,
Helena Machado,
Miguel Eduardo Moreno Añez
Publication year - 2013
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/ijsm.v12i2.1942
Subject(s) - interdependence , entrepreneurship , perspective (graphical) , action (physics) , construct (python library) , computer science , management science , sociology , knowledge management , business , economics , artificial intelligence , social science , physics , finance , quantum mechanics , programming language
Entrepreneurs are part of a dynamic and uncertain environment involving multiple decisions, which are interdependent and simultaneous. However, the action of the entrepreneur has been widely questioned. One of the main questions made about this entrepreneur’s strategy is that it isn’t consistently planned or prescribed in a deterministic way, the way that a lot of research in entrepreneurship and strategy seem to emphasize. Thus, this paper aims to conduct a theoretical construct designed to expose and discuss the topic entrepreneurship and strategy from the perspective of Effectuation logic, which is a alternative decision making model to the classic decision making model. Therefore, we carried out a bibliographic, exploratory and with qualitative analysis approach study. We conclude that there is a need to consider other approaches to understand the action of the entrepreneur in a non deterministic and nonlinear sight.