Open AccessStakeholders: Organizational Strategy and Relationship a Multiple Case Study in the Hotel Sector
Author(s) -
Rosemeire Rodrigues Junqueira,
Elizabeth Kyoko Wada
Publication year - 2011
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/ijsm.v10i3.1773
Subject(s) - business , documentation , transparency (behavior) , empirical research , knowledge management , process management , sustainability , computer science , computer security , epistemology , ecology , philosophy , biology , programming language
Research into organizational management that focuses on relationships with stakeholders refers to the importance of the commitment of the various groups in the business development prioritizing the creation and distribution of values. For a better view and understanding of strategy-oriented management with stakeholders and the usage of this strategy in hotel chains, a qualitative approach to the methodology, focused on multiple case studies, was the most suitable for empirical investigation. Three hotel chains were selected, with features that allowed a comparative analysis of the study according to the method suggested by Yin (2010), with three sources of evidence: interviews, direct observations and documentation. Through this research, it was found that, through transparency, ethics, values and especially mutual respect clearly shown by the management, a strategy can be more collaborative and result in increasing the sustainability of organizations.