Open AccessAnálise sobre a disposição para implementação da logística reversa no varejo supermercadista
Author(s) -
Sérgio Silva Braga,
Karina Junqueira,
Dirceu da Silva,
Sandra Cristina de Oliveira
Publication year - 2020
Publication title -
international journal of innovation
Language(s) - English
Resource type - Journals
ISSN - 2318-9975
DOI - 10.5585/iji.v8i2.17699
Subject(s) - reverse logistics , originality , relevance (law) , process (computing) , business , computer science , logistic regression , disposition , process management , knowledge management , marketing , sociology , qualitative research , supply chain , social science , political science , law , psychology , social psychology , machine learning , operating system
Purpose: The objective of this research was to analyze the willingness to implement reverse logistics in supermarket retail.Methodology: Data were collected on the practice of reverse logistics from 18 supermarkets and using logistic regression to generate a model for evaluating the disposition for such practice.Originality/Relevance: In the literature, there are no studies that suggest a model for implementation and guidance for reverse logistics, since the model proposed in the present study can be applied in other areas of knowledge.Main results: As a result, it was observed that through the variables that define the characteristics of retail, it is not possible to say whether or not a supermarket will implement the reverse logistics process.Theoretical/methodological contributions: The method used can be used to build management and decision models for both industry and retail.Social/management contributions: Based on this research, companies can apply the model for decision making on the feasibility or not of implementing Reverse Logistics.