The Internationalization of Brazilian Design Firms: What do We Know? | Zendy

Melissa Senra | Zendy; Angela Maria Cavalcanti da Rocha | Zendy

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The Internationalization of Brazilian Design Firms: What do We Know?

Author(s) -

Melissa Senra,

Angela Maria Cavalcanti da Rocha

Publication year - 2014

Publication title -

international journal of innovation

Language(s) - English

Resource type - Journals

ISSN - 2318-9975

DOI - 10.5585/iji.v2i2.25

Subject(s) - internationalization , business , process (computing) , industrial organization , marketing , international trade , computer science , operating system

This study investigates the internationalization process of Brazilian brand design firms. The following research question inspired the study: What are the characteristics of the internationalization of these firms? The study, of a technical nature, is based on secondary sources, complemented by personal interviews with specialists. The results show that the design sector in Brazil is still very fragmented, and that internationalization of design firms is incipient.

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