Open AccessPARTICIPATIVE MULTIPLE CRITERIA APPROACH FOR DIGITAL INFLUENCERS CHOICE
Author(s) -
Breno Barros Telles do Carmo,
Pablo Picasso Morais De Medeiros,
Gabriela Colaço Correia,
Thomas Edson Espíndola Gonçalo
Publication year - 2022
Publication title -
exacta
Language(s) - Uncategorized
Resource type - Journals
eISSN - 1983-9308
pISSN - 1678-5428
DOI - 10.5585/exactaep.2022.20825
Subject(s) - influencer marketing , digital marketing , computer science , selection (genetic algorithm) , marketing , business , artificial intelligence , marketing management , world wide web , relationship marketing