Open AccessUsing the Methodological Association Matrix in Marketing Studies
Author(s) -
José Afonso Mazzon
Publication year - 2018
Publication title -
remark - revista brasileira de marketing
Language(s) - English
Resource type - Journals
ISSN - 2177-5184
DOI - 10.5585/bjm.v17i5.4175
Subject(s) - civilization , point (geometry) , trustworthiness , association (psychology) , matrix (chemical analysis) , the internet , period (music) , computer science , sociology of scientific knowledge , epistemology , history , philosophy , mathematics , internet privacy , world wide web , aesthetics , archaeology , chemistry , geometry , chromatography
Knowledge created by mankind seems to grow exponentially. The amount of knowledge accumulated in the past one hundred years is possibly higher than the one previously created in the whole period of human civilization. Available information reaches astronomical numbers nowadays, as a mere internet search can verify. How can we classify this knowledge according to its origin or the way it was generated? How much of this accumulated information is, in fact, reliable, valid, trustworthy? Such questions refer to how we acquire knowledge and they point to possible types of knowledge: popular, theological, philosophical, and scientific knowledge.