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IMPACT OF DIGITAL CONTENT MARKETING ON PURCHASE INTENTIONS FOR ONLINE SHOPPING POST COVID-19 PANDEMIC
Author(s) -
Twinkle Trivedi
Publication year - 2022
Publication title -
international journal of management public policy and research
Language(s) - English
Resource type - Journals
ISSN - 2583-3014
DOI - 10.55829/010204
Subject(s) - customer engagement , gratification , business , marketing , advertising , pandemic , sample (material) , digital content , perspective (graphical) , empirical research , covid-19 , e commerce , social media , psychology , computer science , multimedia , medicine , social psychology , philosophy , chemistry , disease , epistemology , pathology , chromatography , artificial intelligence , world wide web , infectious disease (medical specialty)

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