Open AccessIMPACT OF DIGITAL CONTENT MARKETING ON PURCHASE INTENTIONS FOR ONLINE SHOPPING POST COVID-19 PANDEMIC
Author(s) -
Twinkle Trivedi
Publication year - 2022
Publication title -
international journal of management, public policy and research
Language(s) - English
Resource type - Journals
ISSN - 2583-3014
DOI - 10.55829/010204
Subject(s) - customer engagement , gratification , business , pandemic , marketing , advertising , covid-19 , perspective (graphical) , sample (material) , digital content , empirical research , social media , psychology , computer science , multimedia , medicine , social psychology , chemistry , disease , pathology , chromatography , artificial intelligence , infectious disease (medical specialty) , world wide web , philosophy , epistemology