Open AccessSTUDY OF CREATION AND DEVELOPMENT OF CUSTOMER BASED BRAND EQUITY AND ITS INFLUENCING DETERMINANTS IN BANKING SECTOR
Author(s) -
Vivek Jethava,
A Kumar
Publication year - 2022
Publication title -
international journal of management, public policy and research
Language(s) - English
Resource type - Journals
ISSN - 2583-3014
DOI - 10.55829/010201
Subject(s) - brand equity , business , marketing , brand management , brand awareness , brand extension , salience (neuroscience) , advertising , financial institution , finance , psychology , cognitive psychology