Open AccessSTUDY ON INDIVIDUAL'S PREFERENCE ABOUT ONLINE CAB BOOKING SERVICES
Author(s) -
Akash Gupta
Publication year - 2022
Publication title -
international journal of management, public policy and research
Language(s) - English
Resource type - Journals
ISSN - 2583-3014
DOI - 10.55829/010101
Subject(s) - renting , business , marketing , service (business) , variety (cybernetics) , tertiary sector of the economy , preference , advertising , engineering , economics , computer science , civil engineering , artificial intelligence , microeconomics
India is a country in the process of evolving., and it has been discovered that as a result of this development, In India, the need for taxi services is growing.. The introduction of an organised car rental system using modern technologies has ushered in a transformation in the taxi sector during the last decade. The 'app cab booking' sector grew as a result of this. The taxi industry is quite modern today, customers a variety of advantages in terms of convenience, travel time, real-time information, economy, and consumer protection. Cab e-hailing is currently common in large cities, and it offers customers a higher level of service than most traditional taxi services. With the use of a standardised questionnaire, data was obtained from 275 respondents for this article. The purpose of this article is to look at the various challenges that customers confront while using the services of any company that offers app-based cab booking.