Open AccessPengaruh Brand Awareness, Brand Loyalty dan Brand Image Terhadap Minat Beli Produk Online di Marketplace Tokopedia (Study Kasus Konsumen Tokopedia Jabodetabek)
Author(s) -
Faiz Irsyad Prasetyo,
Muhamad Andi Budiyanto,
Era Reformasi
Publication year - 2022
Publication title -
jurnal ekonomi dan bisnis
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2829-0011
DOI - 10.55784/jueb.v1i3.261
Subject(s) - advertising , mathematics , brand loyalty , brand awareness , brand image , psychology , business