Open AccessA RESEARCH ON HOW FRACTIONAL PRICING POLICY OF BUSINESSES IS PERCEIVED BY CONSUMERS
Author(s) -
Serdar Canbaz,
Gülsen Demirkol Geroğlu
Publication year - 2015
Publication title -
afyon kocatepe üniversitesi i̇ktisadi ve i̇dari bilimler fakültesi dergisi
Language(s) - English
Resource type - Journals
ISSN - 1302-1966
DOI - 10.5578/jeas.9709
Subject(s) - business , marketing , advertising