Open AccessCOMMUNICATION AND INTERACTIVE MARKETING MANAGEMENT THROUGH INTERNET ADVERTISING
Author(s) -
Syahrial Shaddiq,
Wuri Handayani
Publication year - 2021
Publication title -
strategic management business journal
Language(s) - English
Resource type - Journals
ISSN - 2775-6572
DOI - 10.55751/smbj.v1i02.18
Subject(s) - business , the internet , digital marketing , viral marketing , marketing , online advertising , advertising , social media , return on marketing investment , marketing strategy , marketing management , computer science , world wide web
Internet advertising is a development of interactive online marketing communication media that marketers can choose from. The various advantages of internet advertising compared to traditional marketing communication media make this media increasingly used. Social networks or social media have the potential to help SMEs in marketing their products and services (Viral Marketing). Because it is able to reach large areas in a cost-effective manner. Through social networking, SME businesses can carry out marketing activities such as introducing products, establishing communication with customers and potential customers, and expanding business networks. And in its implementation also implements a Customer Relationship Management strategy.