Open Access"Is price the main motivation for buying general insurances in Romania? Comparative study 2014 – 2019"
Author(s) -
Daniel Mihai Pantazi
Publication year - 2020
Publication title -
revista de studii financiare
Language(s) - English
Resource type - Journals
eISSN - 2559-1347
pISSN - 2537-3714
DOI - 10.55654/jfs.2021.5.9.12
Subject(s) - romanian , consumption (sociology) , actuarial science , economics , component (thermodynamics) , business , econometrics , financial economics , social science , philosophy , linguistics , physics , sociology , thermodynamics
"The present research aimed to identify the extent to which the price is the main motivation to buy general insurance in Romania in the period 2014 - 2019. The achieved results have partially confirmed our hypothesis and lead to a series of interesting conclusions with direct applicability in the insurance market and more. Additionally the application initiative of the Howarth Sheth model for the Romanian insurance market represents a novel component, that can lead to developing some specific consumption choice analysis tools."