
El márketing de la marca
Author(s) -
Juan Rey
Publication year - 1995
Publication title -
questiones publicitarias
Language(s) - Spanish
Resource type - Journals
eISSN - 1988-8732
pISSN - 1133-6870
DOI - 10.5565/rev/qp.296
Subject(s) - art , humanities , political science
Andrea Semprini, Barcelona, Paidós, 1995