Open AccessLa utilización del concepto de pH en la publicidad y su relación con las ideas que manejan los alumnos: aplicaciones en el aula
Author(s) -
María Ruth Jiménez Liso,
Esteban de Manuel Torres,
Francisco José González García,
Francisco Salinas López
Publication year - 2000
Publication title -
enseñanza de las ciencias/enseñanza de las ciencias
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.495
H-Index - 15
eISSN - 2174-6486
pISSN - 0212-4521
DOI - 10.5565/rev/ensciencias.4031
Subject(s) - humanities , art , philosophy , sociology , mathematics
The broadcast on TV of some commercials where the value of the pH in the advertised products was presented as beneficial, prompted us to study them to analyse the ideas related with the acids and bases that they have. Here, we also seek possible coincidences with the ideas that students sustain. We also present a sequence of classroom activities to use commercials to work the concepts of pH and neutralization therein involved.