Open AccessSocial Media App Preference Of Rural Students In India
Author(s) -
Prabhleen Kaur,
Dr.Azamat Ali
Publication year - 2022
Publication title -
journal of media, culture and communication
Language(s) - English
Resource type - Journals
ISSN - 2799-1245
DOI - 10.55529/jmcc.21.8.13
Subject(s) - preference , social media , entertainment , distraction , the internet , multiculturalism , population , point (geometry) , advertising , sociology , media studies , psychology , political science , business , computer science , economics , world wide web , law , mathematics , pedagogy , demography , geometry , neuroscience , microeconomics
Social media is a need of the new era which is a popular means. This source has positive as well as negative effects on society. This medium of entertainment which is regarded as a gift to mankind is not a common source everywhere. The tech-savvy world has developed into a new notion and has reached 5G connections at some places however, on the other side some places still lack internet connectivity and are unaware of the usage of social media which still is a concern. Taking a look at the picture of the multicultural country that is India one would gain different instances. In this country majority of the population resides in villages and as a result, the social media has not penetrated deep into every area. Where at one point it is considered as a benefit to build connections, expand the business and spread awareness on the other side it is counted as a source of distraction, a medium of dependence and a source that results in mental and emotional disturbance. Thus, the present paper gives a critical view of the social media app preference of rural students in India.